Why Should We Care? -INTEGRATION OF SUSTAINABILITY STRATEGIES WITHIN ORGANISATIONAL CULTURE THROUGH CHANGE MANAGEMENT

Abstract

The relation between implementing sustainability strategies and corporate culture is often underrated. Even though corporations work with sustainability, many companies fail to incorporate sustainability within the corporate culture. Based on the theoretical studies the common denominator of sustainability work in corporations is that it requires change within the entire organisation. This thesis aims to describe the importance of integrating sustainability within organisational culture in order to succeed with the sustainability work. The thesis' purpose aims to bring a greater understanding of how deeply a corporate sustainability strategy can become integrated into the organisational culture, without the support of a qualified full-time sustainability manager. Also, the purpose aims to examine if the integration of the sustainability strategies has led to the required internal organisational change. The research questions which this thesis aims to answer are: How deeply has the corporate sustainability strategy been integrated into the organisational culture at Quality Panorama Hotel? and; How has the change of implementing sustainability strategies within the organisational culture at Quality Panorama progressed? and are answered in the last chapter. The methodology of this study follows a qualitative method and is based on a case study at Quality Panorama Hotel. The results illustrate the relation between organisational culture and companies who have successfully integrated sustainability as part of their corporate core. Additionally, this thesis points the direction of the need for further research to link sustainability management and the role of corporate culture to succeed in the change process required.