Patterns of Media Use and Reflections

Abstract

The present article examines cross-media use among 10- to 16-year-old Danish children and adolescents. Our research interest is in identifying and affirming patterns among media use, gender and age. Using a methodological design that combines qualitative and quantitative methods, we interviewed participants regarding their media use and paired our qualitative findings with quantitative rating inquiries generated from Danish commercial databases. Our results suggest that although cross-media use is complex and differs according to age and gender, media are often used for similar purposes, e.g., sustaining social relationships.