Tourism Development in Burma. How new tourist destinations are developed and in what way the establishments affect the host countries

Abstract

The tourism industry is one of the fastest growing industries in the world, which employs millions of people globally. The number of trips that are for the purpose of leisure and holiday is the most rapidly growing segment and this therefore emphasizes the importance of travel agencies. This study was conducted to provide the reader with information regarding how the identification of new tourist destination is performed. Furthermore, once a suitable location, that fulfils all the set requirements, have been found, how should the travel agencies establish themselves in order to attract their selected target group. In addition, the thesis also aims at providing the reader with information regarding how this establishment could be conducted in the best way possible the travel agencies, the tourists and the local population. To communicate a deeper understanding a case example of Burma illustrates how a possible establishment could affect a developing country. A qualitative method was used where interviews were conducted and relevant information was gathered. This information was analyzed by utilizing theories such as for example the social exchange theory. This led to a result where the use of a contractor would be best suited for an investigation of Burma as a suitable destination. Furthermore, the concept of all-inclusive would be appropriate since Burma does not fulfil the set regulations that are required from the travel agencies. However, to maximize the positive impacts the local population need to be involved in the planning process as well as in the operation of the facilities. The possible leakages will be minimized through the use of locally produced goods and the enclave tourism will be kept at a minimum since the interaction between residents and tourists will be facilitated.