Producing “Healthy” Girl Subjectivities – Pharmaceutical Advertising of the HPV Vaccine in Sweden

Simple item page
dc.contributor.authorLindén, Lisa
dc.contributor.departmentGöteborg University/ Department of Sociologyeng
dc.contributor.departmentGöteborgs universitet/ Sociologiska institutionenswe
dc.date.accessioned2011-06-28T11:58:05Z
dc.date.available2011-06-28T11:58:05Z
dc.date.issued2011-06-28
dc.description.abstractThe aim of this study is to explore how Swedish HPV vaccine advertising campaigns serve to produce Swedish adolescent girl subjectivities as the ideal users of HPV vaccine and how adolescent girls are addressed encouraging them to identify with the new “healthy girl” subjectivities. I ask the following two questions: 1) How are “healthy” adolescent girl subjectivities discursively produced, framed and promoted in the Swedish HPV vaccine advertisement campaigns? 2) How are adolescent girls addressed by Swedish HPV vaccine advertising in ways encouraging them to identify with the new “healthy girl” subjectivities?sv
dc.identifier.urihttp://hdl.handle.net/2077/25868
dc.language.isoengsv
dc.setspec.uppsokSocialBehaviourLaw
dc.titleProducing “Healthy” Girl Subjectivities – Pharmaceutical Advertising of the HPV Vaccine in Swedensv
dc.typeText
dc.type.degreeStudent essay
dc.type.uppsokH2

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
gupea_2077_25868_1.docx
Size:
4.76 MB
Format:
Unknown data format
Description:
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
4.68 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Master theses / Department of Sociology