How are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market?
| dc.contributor.author | Eriksson, Jenny | |
| dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
| dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
| dc.date.accessioned | 2014-01-13T13:52:55Z | |
| dc.date.available | 2014-01-13T13:52:55Z | |
| dc.date.issued | 2014-01-13 | |
| dc.identifier.uri | http://hdl.handle.net/2077/34802 | |
| dc.language.iso | eng | sv |
| dc.relation.ispartofseries | Management & Organisation | sv |
| dc.relation.ispartofseries | 13:52 | sv |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.subject | International Business | sv |
| dc.subject | Branding in the Service Sector | sv |
| dc.subject | Communication Strategies | sv |
| dc.subject | Control Mechanisms | sv |
| dc.subject | Management Localization | sv |
| dc.subject | Local Market and Soft Services | sv |
| dc.title | How are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market? | sv |
| dc.type | Text | |
| dc.type.degree | Student essay | |
| dc.type.uppsok | M2 |
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