Organic Brand Development: an intriguing role play in the brand portfolio setting
| dc.contributor.author | Lindqvist, Björn | |
| dc.contributor.author | Samuelsson, Eva | |
| dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
| dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
| dc.date.accessioned | 2010-06-22T09:13:24Z | |
| dc.date.available | 2010-06-22T09:13:24Z | |
| dc.date.issued | 2010-06-22 | |
| dc.identifier.uri | http://hdl.handle.net/2077/22654 | |
| dc.language.iso | eng | sv |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.title | Organic Brand Development: an intriguing role play in the brand portfolio setting | sv |
| dc.type | Text | |
| dc.type.degree | Student essay | |
| dc.type.uppsok | M2 |
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