The Brand Identity and Brand Image of Gothenburg - A Case Study of Way out West
| dc.contributor.author | Knape, Ellen | |
| dc.contributor.author | Lundell, Hanna | |
| dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
| dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
| dc.date.accessioned | 2011-06-17T09:25:27Z | |
| dc.date.available | 2011-06-17T09:25:27Z | |
| dc.date.issued | 2011-06-17 | |
| dc.identifier.uri | http://hdl.handle.net/2077/25714 | |
| dc.language.iso | eng | sv |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.subject | Brand identity | sv |
| dc.subject | brand image | sv |
| dc.subject | event | sv |
| dc.title | The Brand Identity and Brand Image of Gothenburg - A Case Study of Way out West | sv |
| dc.type | Text | |
| dc.type.degree | Student essay | |
| dc.type.uppsok | M2 |
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