IMPEDIMENTS TO TECHNOLOGICAL CHANGE IN AN INCUMBENT COMPANY Case Study of a Software-Driven Incumbent Company in the Automotive Industry

Abstract

This thesis investigates challenges to technological change in an incumbent company within the automotive industry, addressing the growing importance of managing technological change in a hypercompetitive environment. The purpose of this study is to focus on both human and technical aspects of impediments to change, with specific attention to the following research question: How do impediments to technological changes arise in a software-driven incumbent company? To achieve these aims, the study employs a qualitative approach, gathering data from semi-structured interviews of 16 employees in the company. The data is analyzed using thematic analysis, providing insights into challenges that an incumbent company is facing when managing technological changes. The findings reveal that an incumbent company faces complex and interrelated issues when managing technological change, categorizing into six areas; 1) tools, technology & implementation 2) communication, resistance and alignment 3) knowledge & performance 4) organizational design & clarity 5) strategy & planning 6) culture & behaviour. Therefore, it requires a holistic approach to overcome challenges relating to technological changes. These results contribute to literature, scholars and practitioners by providing a balanced view of technological change, based on the employees’ experience and understanding. While the study has certain limitations, including broad focus on changes, it provides a foundation for future research on impediments to change. Overall, the thesis advances understanding of socio-technical hardships during different stages of change initiatives, underscoring its significance for both academic scholarship and practice.