Influencer marketing - Kvalitet vs kvantitet En kvalitativ studie om hur influencer marketing och varumärkespersonlighet påverkar konsumenter i deras köpprocess
| dc.contributor.author | Henry, Emma | |
| dc.contributor.author | Nordlund, William | |
| dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
| dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
| dc.date.accessioned | 2021-06-28T13:08:26Z | |
| dc.date.available | 2021-06-28T13:08:26Z | |
| dc.date.issued | 2021-06-28 | |
| dc.identifier.uri | http://hdl.handle.net/2077/68817 | |
| dc.language.iso | swe | sv |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.title | Influencer marketing - Kvalitet vs kvantitet En kvalitativ studie om hur influencer marketing och varumärkespersonlighet påverkar konsumenter i deras köpprocess | sv |
| dc.type | Text | |
| dc.type.degree | Student essay | |
| dc.type.uppsok | M2 |
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