Can Cause-Related Marketing Give Rise to Triple Win Situations?

Simple item page
dc.contributor.authorNilsson, Caroline
dc.contributor.authorBonnevier, Cecilia
dc.contributor.departmentUniversity of Gothenburg/Department of Business Administrationeng
dc.contributor.departmentGöteborgs universitet/Företagsekonomiska institutionenswe
dc.date.accessioned2013-07-11T12:07:16Z
dc.date.available2013-07-11T12:07:16Z
dc.date.issued2013-07-11
dc.identifier.urihttp://hdl.handle.net/2077/33461
dc.language.isoengsv
dc.setspec.uppsokSocialBehaviourLaw
dc.subjectCSRsv
dc.subjectCRMsv
dc.subjectfitsv
dc.subjectconsumer engagementsv
dc.subjectalliances mutual projectssv
dc.subjectnon-profit organizationssv
dc.subjectsocial causesv
dc.titleCan Cause-Related Marketing Give Rise to Triple Win Situations?sv
dc.typeText
dc.type.degreeStudent essay
dc.type.uppsokM2

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
gupea_2077_33461_1.pdf
Size:
1.76 MB
Format:
Adobe Portable Document Format
Description:
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
4.68 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Kandidatuppsatser Företagsekonomiska institutionen