Win, earn, gain: gamification in the history of retailing

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dc.contributor.authorCochoy, Franck
dc.contributor.authorHagberg, Johan
dc.date.accessioned2025-08-05T13:40:58Z
dc.date.available2025-08-05T13:40:58Z
dc.date.issued2016
dc.gup.departmentDepartement of Business Administrationsv
dc.gup.originGöteborg University. School of Business, Economics and Lawsv
dc.identifier.citationCochoy, F., & Hagberg, J. (2016). Win, earn, gain: gamification in the history of retailing. In Dymek, M. & Zackariasson, P. (Eds.). The Business of Gamification. Routledge, pp. 103- 120.sv
dc.identifier.urihttps://hdl.handle.net/2077/89154
dc.language.isoengsv
dc.titleWin, earn, gain: gamification in the history of retailingsv
dc.type.svepbook chaptersv

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