The power of brand experience design on sustainable brand image A qualitative study investigating the brand experience design of ZYN and white snus from a consumer perspective, and further investigate sustainabilization in this context
| dc.contributor.author | Johansson, Jessica | |
| dc.contributor.author | Iwanow, Thea | |
| dc.contributor.department | University of Gothenburg/Department of Business Administration | eng |
| dc.contributor.department | Göteborgs universitet/Företagsekonomiska institutionen | swe |
| dc.date.accessioned | 2022-02-16T12:01:07Z | |
| dc.date.available | 2022-02-16T12:01:07Z | |
| dc.date.issued | 2022-02-16 | |
| dc.identifier.uri | http://hdl.handle.net/2077/70689 | |
| dc.language.iso | eng | sv |
| dc.setspec.uppsok | SocialBehaviourLaw | |
| dc.title | The power of brand experience design on sustainable brand image A qualitative study investigating the brand experience design of ZYN and white snus from a consumer perspective, and further investigate sustainabilization in this context | sv |
| dc.type | Text | |
| dc.type.degree | Student essay | |
| dc.type.uppsok | M2 |
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