SELF IMAGE AND CHOICE EXPERIMENTS: HYPOTHETICAL AND ACTUAL WILLINGNESS TO PAY
| dc.contributor.author | Svedsäter, Henrik | swe |
| dc.contributor.author | Johansson-Stenman, Olof | swe |
| dc.contributor.department | Department of Economics | swe |
| dc.date.accessioned | 2006-12-14 | swe |
| dc.date.accessioned | 2007-02-09T11:15:58Z | |
| dc.date.available | 2007-02-09T11:15:58Z | |
| dc.date.issued | 2003 | swe |
| dc.description.abstract | This paper proposes that people derive utility from a positive self-image, influenced by ethical views, internal honesty, and consistency between sequential choices. A model is tested by conducting the same choice-experiment for two WWF-campaigns in three different contexts. It predicts that marginal WTP for contributions to these campaigns is highest when choices are hypothetical, lower in a real-money experiment that follows a hypothetical experiment, and lowest when real-money choices are made directly. Additionally, it predicts that marginal WTP decreases with the scale of financial incentives in a real-money experiment. The empirical results are consistent with these hypotheses. | swe |
| dc.format.extent | 39 pages | swe |
| dc.format.extent | 247448 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.gup.epcid | 2666 | swe |
| dc.gup.origin | Göteborg University. School of Business, Economics and Law | swe |
| dc.identifier.issn | 1403-2465 | swe |
| dc.identifier.uri | http://hdl.handle.net/2077/2822 | |
| dc.language.iso | en | swe |
| dc.relation.ispartofseries | Working Papers in Economics, nr 94 | swe |
| dc.subject | choice experiment; self-image; hypothetical and real WTP; cognitive dissonance; environmental valuation | swe |
| dc.subject.svep | Psychology | swe |
| dc.title | SELF IMAGE AND CHOICE EXPERIMENTS: HYPOTHETICAL AND ACTUAL WILLINGNESS TO PAY | swe |
| dc.type.svep | Report | swe |
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