För ändring. En undersökning av tidningen i iPadformat

Abstract

My work has been to create a magazine for iPad to explore this format, which there are mixed feelings about. Instead of seeing the digital format as an enemy of the printed magazine, I have chosen to see it as an opportunity. I have given myself the task of designing a magazine that can justify the use of the digital magazine. I have looked at the identity of the magazine, but mainly explored the format and its prerequisites. I was triggered to do the project when I saw people who are just making a pdf of the printed magazine and publish it digitally. I have during my work discovered how near or far away you can be from the printed magazine. The format of the iPad has multiple aspects to look upon; one that turned out to be clear in my project was navigation. Working with a spread has its problems and opportunities; the same applies to an article that is larger than a screen. As soon as I came to longer articles that contained more than one column, I realized that something must be done for the text to be read in the right order.