"JAG BLEV V*LDTAGEN AV EN SKÅDESPELARKOLLEGA”. En kvantitativ studie om svensk dagspress rapporteringen av uppropsgruppen #tystnadtagning inom metoo

Abstract

Sexual harassment is something that has existed for several decades, and are something that still occurs today in many places around our society. In the fall of 2017, a movement called the Metoo-movement, started and spread across the whole world, which made an impact on many countries – particularly Sweden. Serval women from different occupational groups started to share their stories to the media, about sexual harassment that they gone thru, in order to show that the perpetuators are just ordinary men in their industry, which is something that media previous misconception provided about. The first stories that reached the Swedish residents were from the Swedish film- and theater industry, and were also one of the most known and visible first call-out groups. They shared 703 different stories about sexual harassment to one of Sweden's leading newspapers, Svenska Dagbladet, in november of 2017. This occurrence was the starting point for many other industries to share their stories as well, and the Metoo-movement was now on the agenda all over Swedish media. The aim of this study is to investigate how one of metoo’s first call–out groups called #tystnadtagning, was framed in the Swedish newspress, and to analyze how the press reinforced or challenged the call–out group’s message and goals. By doing an analyze of the publicity of Sweden's four leading newspaper; Dagens Nyheter, Aftonbladet, Expressen and Svenska Dagbladet about the first call-out group #tystnadtagning under metoo. The study particularly focus on #tystnadtagning and how they are framed in the Swedish newspapers. But it also includes how the problems about sexual harassment were presented, their solutions and explanations to how it first became an problem. By using the framing theory as a fundamental theoretical perspective, and examining whether the call–out group was framed in an episodic or thematic way – and if there's a difference in how they are framed between the four earlier mentioned newspapers. In addition to using the framing theory, I used a qualitative content analysis as a methodological method to be able to analyze the content of the material on a more in-depth and detailed level. My conclusion of this study is that the pivotal role of media coverage in sharping impact and visibility of the #tystnadtagning movement. Swedish four leading newspaper reports significantly amplified the call-out group’s message, drawing public attention to issue of sexual harassment and abuse within in the film- and theater industry. The findings suggest that media engagement was not only instrumental in disseminating the groups’ demands, but also in fostering broader societal discussions.