“I Think I Get Enlightened Somehow” A Case Study on the Use of Podcasts for Informal Employee Learning

Abstract

Purpose: The thesis aims to explore how companies can improve the use of employee informal learning through podcasts. This thesis examines the use of podcasts as tools for employee informal learning, using a case study of the Insight Exchange podcast at the Swedish consultancy Innovation AB. While podcasting has become a popular medium for education, research on its application in professional learning contexts remains limited. Theory: Andragogy and Self-Directed Learning Theory (SDL) are adult learning theories that inform the thesis on the characteristics and learning needs of adults. The thesis uses Oddi’s three dimensions, which focus on self-directedness as an assessment of personal characteristics, and Knowles’ six andragogical assumptions, which highlight the learners’ internal and individual motivations. The two theories work in conjunction to address both the individually focused and personalized learning traits of podcasts as an informal learning tool. Together, they also offer some contextualization of external factors on informal learning, such as interpersonal or parasocial relationships, everyday interactions, and the learners' environment. However, the theories needed to be supplemented with other learning concepts for better use. Method: Using a mixed-methods case study, the research investigates (1) what motivates employees to listen to podcasts for learning, (2) what barriers they face, and (3) what knowledge or skills they gain. Data was collected through podcast topic clustering, an adaptive survey and semi-structured interviews. Results: Results indicate that personal connection and interest significantly drive employee motivation. Key barriers were identified that limit employees' engagement with podcasts for learning. The learning outcomes mostly involve tacit knowledge and soft skills, which makes it challenging for employees to articulate their knowledge. However, this also provided professional insights, raised awareness of company culture, and enhanced soft skill development. The thesis contributes to the field by demonstrating how internal podcasts support employee development through informal learning. This thesis offers practical considerations for professional organizations that wish to improve the integration of podcasts into informal learning initiatives for employees.