Kulturarvsförmedlingens väg genom ett sekel i turismhistorien. En studie av Västkustens turistpublikationer

Abstract

In this essay I investigate how prehistoric cultural environments are portrayed in tourist publications. Through discourse analysis I aim to find clues on how cultural heritage is discussed and represented in existing media. I also investigate how the available media is affected by the tourist industry and its commercial motives. In recent portrayals of cultural heritage sites, there has been less information about the underlying history and other values have taken its place. Discourse about immaterial cultural heritage has not been present in tourist brochures from the 20th century but has been introduced in recent years while older publications discuss the role of our cultural heritage as essential components in our current society. Throughout this essay the differences of old and new media are analysed based on tourist brochures.