What role do social media play in the market entry strategy for SMEs establishing on the global market?

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gupea_2077_48449_1.pdf (3.32 MB)

Date

2016-10-12

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Choise of market, Market entry, Overcoming resource limitations, SMEs, Social media, Timing of entry

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http://hdl.handle.net/2077/48449

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Kandidatuppsatser Företagsekonomiska institutionen