Packaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?

Nordberg, KarinNilsson, Johanna2012-06-182012-06-182012-06-18http://hdl.handle.net/2077/29367engpackingdesignDVD-moviesBlu-Ray movieswillingness to payvalue perceptionPackaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?Text