Corporate values: empty words or a crucial part of an organisation. A case study analysing the challenges of establishing and implementing corporate values

Lundén, JakobUtberg, Andreas2017-08-292017-08-292017-08-29http://hdl.handle.net/2077/53466engValuescorporate valuescommunicationCorporate values: empty words or a crucial part of an organisation. A case study analysing the challenges of establishing and implementing corporate valuesText