How are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market?

Eriksson, Jenny2014-01-132014-01-132014-01-13http://hdl.handle.net/2077/34802engInternational BusinessBranding in the Service SectorCommunication StrategiesControl MechanismsManagement LocalizationLocal Market and Soft ServicesHow are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market?Text