Holmkvist, SaraWikström, Sofia2012-07-042012-07-042012-07-04http://hdl.handle.net/2077/29631engOrganizational StorytellingEmployer BrandingOrganizational CultureIntrinsic MotivationExtrinsic MotivationWork EnvironmentWork-Life BalanceCuriosityAutonomyFlexibilityGoogleGoogle. The World´s Best Employer?Text