Gåfvels, Johan2008-10-032008-10-032008-10-03http://hdl.handle.net/2077/18277This project had the aim to produce an exhibition catalogue for the Valand School of fine Arts (BA level). The purpose was to give the student a professional frontage and to visualize there exhibition concept through the catalogue. What elements, typography and shapes should be used for this purpose? How important is the physical format that the catalogue has? Through a massive sketch phase I came to see the difficulties in creating an exhibition catalogue. What type of images, shapes and expressions that could represent the concept behind this specific art exhibition was hard to find. What shape should the catalogue have? The work became more than just making an exhibition catalogue, the catalogue had to communicate the specific concept in a clear way. Therefore a strong and different identity had to be made. That was done firstly through the format of the catalogue, and the placement of the student work. The result is a catalogue that is looking a bit different than the most common catalogues. Another aim with this project was to develop a deeper overview of how things are working at a practical level at the printer studio.sweGraphic designvisual identitycatalogueprintingText