Martinsson, PeterJohansson-Stenman, OlofCarlsson, Fredrik2006-12-082007-02-092007-02-0920021403-2465http://hdl.handle.net/2077/2899Using a contingent valuation survey, people’s willingness to pay for a given risk reduction is found to be much larger when traveling by air compared to by taxi. Follow-up questions revealed that an important reason for this discrepancy is that many experience a higher mental suffering from flying, and that they are willing to pay to reduce this suffering. It was also consistently found that people are willing to pay more for a certain risk reduction if the original price was higher. Policy implications are discussed.28 pages259901 bytesapplication/pdfenContingent valuation; transport; value of a statistical life; willingness to payReportEconomics