Cochoy, FranckHagberg, Johan2025-08-052025-08-052016Cochoy, F., & Hagberg, J. (2016). Win, earn, gain: gamification in the history of retailing. In Dymek, M. & Zackariasson, P. (Eds.). The Business of Gamification. Routledge, pp. 103- 120.https://hdl.handle.net/2077/89154engWin, earn, gain: gamification in the history of retailingbook chapter