Facebook – the Social Newspaper that Never Sleeps - A study of Facebook eWOM’s persuasiveness on the receivers

Svensson, Ann2011-07-072011-07-072011-07-07http://hdl.handle.net/2077/26249MSc in Marketing and ConsumptionengFacebook – the Social Newspaper that Never Sleeps - A study of Facebook eWOM’s persuasiveness on the receiversText