Hagström, ElviraSjösten, Cassandra2025-09-232025-09-232025-09-23https://hdl.handle.net/2077/89679This essay aims to, through qualitative interviews, explore the relation between the individual, identity creation and the varying rituals and ideas behind “mys” (eng: cozy, coziness). It analyses the relationship between “mys” and the individual by applying Barbro Klein’s ritual theory to understand “mys” as a ritual performance. Furthermore, it aims to utilize Judith Butler’s theory of performativity to analyze subconscious, naturalized behavior, Erving Goffman’s dramathurgical theory to explore “mys” as an identity-performance and Mary Douglas theory about dirt as something misplaced and threatening to order. It becomes evident that “mys” is made up of several personal yet general markers and that they constitute a performance of identity with elements of normative female identity coding.swecozy, identity, normative female identityText