JMG - Department of Journalism, Media and Communication / Institutionen för journalistik, medier och kommunikation

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17 ja - om samkönade äktenskap i Göteborgs stift
(2013-02-26) Söderlund, Erica; University of Gothenburg/JMG - Journalism and Mass Communication; Göteborgs universitet/JMG - Inst f journalistik och masskomm
17 ja - om samkönade äktenskap i Göteborgs stift. Under åren 2009 och 2010 vigdes 20 samkönade par i Svenska kyrkan i Göteborgs stift. 14 av dessa tvingades ta annorlunda vägar än de skulle ha behövt. Några möttes av ett nej, andra valde det säkra före det osäkra.
20 år i den Europeiska unionen - En innehållsanalys av svensk dagspress gestaltning av EU-nyheter.
(2015-08-13) Andrén, Max; Börjesson, Tony; Söderqvist, Robert; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborg University/Department of Journalism Media and Communication
Titel: 20 år i den Europeiska unionen – En analys av svensk dagspress gestaltning av EU-nyheter Författare: Max Andrén, Tony Börjesson, Robert Söderqvist Kurs: Examensarbete i medie- och kommunikationsvetenskap. Institutionen för journalistik, medier och kommunikation, Göteborgs universitet Termin: Vårterminen 2015 Handledare: Nicklas Håkansson Sidantal: 54 Antal ord: 14 569 Syfte: Syftet med undersökningen var att över tid kartlägga fördelningen av sak- och spelgestaltning i rapporteringen om Europeiska unionen i svensk dagspress; för att öka förståelsen för den svenska EU-rapporteringens roll i det uppmärksammade förhållandet mellan EU och Sveriges medborgare, med avseende på låg kunskap om, svagt förtroende för och lågt valdeltagande i EU. Metod: Kvantitativ innehållsanalys av (1) EU-artikel som helhet, (2) rubrik, (3) ingress och (4) brödtext. Material: Nyhetsartiklar om EU i tre tidningar under två månader vid tre tillfällen fördelade över medlemskapets början, mitt och slut. Huvudresultat: Inför studien sattes två huvudhypoteser upp. Den första var att andelen spelgestaltning ökat på bekostnad av andelen sakgestaltning i svensk dagspress EU-rapportering. Den andra var att andelen spelgestaltning genomgående skulle vara högre i den analyserade tabloidtidningen än i övriga tidningar. Båda dessa hypoteser kunde sedermera bekräftas. Spelgestaltningen gällande EU-rapporteringen i svensk dagspress har ökat mellan åren 1996-2015. Samtidigt finns en klar tendens att sakgestaltningen - under samma period - minskat betydligt. Vidare, går även att se en tydlig tendens att andelen spelgestaltning år 2015 var betydligt högre i tabloidtidningen än de övriga analyserade tidningarna.
"201 artiklar"
(2013-02-28) Mjömark, Per-Ola; Thyrell, Erik; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
Berättelsen om mediernas hantering av världens första feministiska parti.
30 opartiska minuter? – en samtalsanalys
(2025-02-24) Jakobsson, Erik; Olofsson, August; Stomberg, Jesper; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
Title: 30 impartial minutes? A conversation analysis. Authors: Erik Jakobsson, August Olofsson, Jesper Stomberg Level: Bachelor thesis in Journalism Term: HT 2024 Supervisor: Bengt Johansson The aim of this study is to identify potential bias from journalists in “30 minuter”, a Swedish interview program aired on SVT. The program features politicians and others with power and influence. According to the Swedish public service broadcasting license SVT are required to produce television that is objective and unbiased. Previous research has repeatedly concluded that the state-financed broadcasting enterprise SVT complies with those requirements. Still, some accuse SVT of biased reporting. This study uses Shoemaker and Reese’s “Hierarchy of influences model”, explaining the existence of different levels of influence on media to give a background on what can affect journalistic content – and therefore create or contribute to bias. The theoretical framework in this study also consists of theories about structural bias and partisan bias. That has helped us understand both bias and our material, and to look for answers to our research questions. It gave an opportunity for more extensive analysis and discussion – which led to clearer conclusions. The method used is conversation analysis (CA). CA is used to study conversations both of institutional origin and everyday conversations. By seeing language as a resource to act out specific scenarios, the method investigates how the conversation is conducted, what its participants do and how different roles and relationships take shape in the interaction. Conversations are dynamic because they are formed by the interaction and negotiation that occurs between two or several people. The method has distinct patterns and rules to abide by, such as turn-taking. The content analysed with CA is authentic, for it has been acted out in a natural situation without direct influence of the researcher. When the conversation is recorded, it is later transcribed and used as a basis for analysis with different questions and perspectives. In the results chapter we showcase examples subtracted from our empirical evidence to demonstrate the different patterns of bias in questioning we have identified: “Oppositional positioning”, “Questioning of reasoning” and “Evaluative comments”. We also found a difference between the questioning of incumbent politicians and their non-incumbent opponents. The results are explained and discussed with the theoretical framework and previous research as a basis.
30 YEARS OF JUST DO IT, ARE THEY CRAZY ENOUGH? En kvalitativ semiotisk och retorisk analys av Nikes Just Do It-kampanj Dream Crazy
(2019-07-01) Gerke, Nathalie; Moberg, Andreas; Tilemo, Ida; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborg University/Department of Journalism Media and Communication
Syfte: Vår studie ämnar att analysera hur Nike skapar mening i sin kommunikation och hur den relaterar till den moderna samhällskontexten. Genom analysen förväntar vi därmed oss kunna urskilja vilka värderingar och budskap som varumärket Nike laddas med. Teori: Semiotik, Retorik Metod: Kvalitativ innehållsanalys Material: Åtta affischer och en kampanjfilm från Nikes kommunikationskampanj Dream Crazy Resultat: Studiens resultat visar på att Nikes kampanj Dream Crazy gör att deras varumärke politiserar då det tillskrivs värden som är politiskt laddade. Detta beror till viss del på att den lanserades två månader innan mellanårsvalet men även på att det är Colin Kaepernick som är ansiktet utåt för kampanjen. Kaepernick är starkt förknippad med protestaktionen mot polisvåldet gentemot mörkhyade i USA vilket är en politiskt laddad fråga. Detta leder till att Nikes varumärke laddas med värden som tillskriver Nike en roll som förespråkare för just jämlikhet och rättvisa. Dessa värden kan anses vara etiskt korrekta och appellerar till konsumenter som vill associeras med sådana värderingar. Därför menar vi att kampanjen främst använder en aktuell händelse för att stärka varumärket. Det bekräftar även tidigare forskning som indikerar att Nike tidigare har använt sig av kontroversiella och laddade samhällsfrågor för att på så vis ladda varumärket med fördelaktiga och positiva värderingar.
3500 röster på nätet.
(2013-04-09) Andersson, Moa; Skansholm, David; Stensrud, Martin; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
Vad vi har undersökt: En kvantitativ innehållsanalys har genomförts på 3500 kommentarer på Sveriges sex största tidningshemsidor.
49 kommuner och kampen mot klockan - En kvalitativ intervjustudie om hur SVT Nyheter Västs journalister ser på sitt public service-uppdrag i relation till geografisk representation
(2021-03-04) Centre, Kajsa; Karlsson, Alva; Sävenlund, Klara; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
Aim of thesis: The aim of this study is to investigate how the journalists at SVT Nyheter Väst experience their public service assignment in relation to geographical representation of the published news. We will fulfill our aim by studying journalists opinions about news selection and evaluation. In addition to this we will ask the respondents about their thoughts on possible consequences of geographical underrepresentation. Theoretical framework: The thesis is inspired by earlier research concerning the same field. Our study will be based on three theories: the theories about news evaluation and selection, democracy and public service. The theory about news evaluation and news selection highlights the balance between news that is important for the citizens and the news that usually attracts many readers, but might not be as important. The theory of democracy defines the concept of democracy and emphasizes the importance of media in a functional democratic society. Public service is funded by the state and therefore is obligated to be impartial and objective in its news reporting. Public services' most substantial challenge is to find a balance between news evaluation and democracy. Method: The study was carried out using a qualitative interview method. We have designed an interview guide based on our theories that has been the base when interviewing our respondents. The selection of respondents consists of reporters and editors at SVT Nyheter Väst. They are all in different ages, sex and have worked various amount of years at the editorials office. Results: The results show that the respondents think highly of their public service commitments. They believe it is important with media that can be entirely impartial and objective, especially since the amount of information in the media society increases over time. Furthermore, the study illustrates that the journalists prioritize news that solely affects the masses. Simultaneously it is important to represent the smaller communities as well, even though it might not concern as many people. The general view is that geographical underrepresentation can lead to several consequences, for example reduced faith in SVT Nyheter Väst and public service.
9 A - Klassen som ingen såg
(2008-08-13T12:25:21Z) Nygren, Anna; Rosén, Johanna; Göteborgs universitet/Institutionen för journalistik och masskommunikation; Göteborg University/Department of Journalism and Mass Communication
Titel 9A – Klassen som ingen såg Författare Anna Nygren & Johanna Rosén Kurs Examensarbete i Medie- och kommunikationsvetenskap, MK1500, Institutionen för journalistik och masskommunikation vid Göteborgs universitet. Termin Vårterminen 2008 Handledare Ingela Wadbring Sidantal 48 inklusive bilagor & 42 exklusive bilagor Syfte Syftet med undersökningen är att se vilken betydelse SVT:s dokumentärserie Klass 9A har för yrkesverksamma pedagogers dagliga arbete. Metod Kvalitativa metod i form av fokusgruppesintervjuer Material Fyra fokusgruppsintervjuer med yrkesverksamma ämnespedagoger i Göteborgsområdet. Huvudresultat Det vi har kunnat se som genomgående i alla våra intervjuer är att alla respondenterna, på ett eller annat sätt, har tänkt igenom sin egen arbetssituation på den skola de arbetar på efter att de sett Klass 9A. Pedagogerna har reflekterat över sina egna pedagogiska färdigheter. Detta oavsett om de har varit positivt eller negativt inställda till serien eller de nytillsatta pedagogernas arbetsmetoder i klassrummet. Klass 9A har väckt många frågor och tankar kring pedagogik, etik, moral och elevkontakt samt inspirerat till en viktig samhällsdebatt om dagens skolsituation. Med detta så har vi kunnat se att Klass 9 A har haft en betydelse för yrkesverksamma pedagoger.
99 år i arbetarrörelsens tjänst - vad hände sen? - En studie om vad som skedde med Värmlands Folkblad då den köptes upp av Nya Wermlands-Tidningen
(2018-09-07) Andersson, Elias; Skogelin, Marc; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
The purpose of this study is to examine how the acquisition of the newspaper Värmlands Folkblad by their largest regional competitor affected the content of the news in Värmlands Folkblad. These effects are studied by examining the subjects, the places and the actants that are represented in the news, before and after the acquisition. To further understand the situation, this study uses theories about diversity, market concentration, commercialization and how outer factors affect the news. These theories help to better understand the situation and how the media market is changing and how it might affect the content of the news. There is some earlier research in this subject area that is relevant to this study. There is not a conclusive answer on what market concentration does to the content of the news, some researchers claim that it in some ways can be good for diversity, other researchers disagree. This study adds to the already existing research and gives valuable contribution to the subject area. The study uses a quantitative method of content analysis. 2574 articles were coded in three periods before and three periods after the acquisition. As a complement to the content analysis, several people with insight in the situation were interviewed. These people contributed with background information which helped to better understand the results from the content analysis. The results of the content analysis show that there have been no significant changes to the content of the news in the studied newspaper. Some organizational changes have been made that can be connected to theories about how outer factors affect the content of the news. The largest change can be found in the sports editorial. Three sport reporters lost their jobs and some of the sport coverage is now made by the larger newspaper. Hence the biggest change in subjects and actants is found in the variables sports and athletes. However this change is not substantial and the most important results of this study is that there has not been any major change. Therefore the acquisition could be seen as successful as there is no big change to the diversity of the regional media market. It is important to keep in mind that the time frame for this study is quite limited, which means that we cannot make any conclusions about the long-term effects of this acquisition.
A possibility, a threat, a denial? How news robots affect journalists’ work practices and professional identity
(2021-04-08) Tuulonen, Hanna; University of Gothenburg/JMG - Journalism and Mass Communication; Göteborgs universitet/JMG - Inst f journalistik och masskomm
The aim of the thesis is to gather an understanding on how news robots have influenced and will influence journalists’ work. This thesis also seeks to explain how journalists’ attitudes towards news robots have changed after they started working with or side by side with news robots, and how news robots affect journalists’ professional identity. The findings of this thesis will be compared and reflected in relation to previous research results and analysed in the context of professional identity theories. To understand how news robots affect journalists’ professional identity Mark Deuze’s and Henrik Örnebring’s theories, along with other relevant theories, on identity construction will be used as a framework to analyse the findings. Qualitative study was determined as the most relevant way to gather the information needed. Semi-structured interview was chosen as a method since in-person interviews give the respondents the possibility to answer the questions in their own words without pre-given options. Designing and conducting the interviews follows Steinar Kvale’s theories on qualitative research. Journalists use the same working methods as before but, due to news robots, they shift their focus from repetitive tasks to interviews, on the field work and analyses. News robots give journalists more time to work on news stories that would otherwise been left undone. They also increase both the quantity and quality of news articles. Working with news robots has changed journalists’ attitudes from neutral and negative to positive. Based on the findings of this study and theories on professional identity, journalists’ professional identity will in future lay mostly–if not totally–on ethics and skilful writing.
A snap or a gram? - En kvalitativ intervjustudie om gymnasietjejers uppfattning kring influencers på Instagram och Snapchat.
(2019-02-07) Hermelin, Louise; Shtab, Zhela; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborg University/Department of Journalism Media and Communication
Syfte: Syftet med studien är att undersöka gymnasietjejers uppfattningar kring influencers på sociala medieplattformarna Instagram och Snapchat. Studien ämnar även att undersöka om uppfattningarna skiljer sig åt på Instagram och Snapchat och varför. Teori: Användningsteorin, parasociala relationer, parasocial interconnectedness, tvåstegshypotesen, opinionsbildare. Metod: Kvalitativa forskningsintervjuer. Material: Sex enskilda samtalsintervjuer med gymnasietjejer i Göteborg. Resultat: Resultaten visar att gymnasietjejer har individuella motivationer till att följa influencers. Respondenterna är aktiva i hur de väljer att följa eller att avfölja influencers. Motivationen att följa influencers på Instagram och Snapchat skilde sig åt mellan respondenterna. Studien visar även att respondenternas uppfattning är att de inte har en specifik relation till influencers. Däremot kan respondenterna relatera till influencers, om de kan identifiera sig med dem. Resultatet visar även på skillnader i hur mycket man ansåg sig ha en relation med en influencer. Influencers på Snapchat ansågs vara mer personliga och lättare att forma relation till jämfört med Instagram. Studiens resultat kan fastställa att influencers har stort inflytande och att respondenternas egna inställning avgjorde hur påverkad de ansågs sig att bli. Respondenterna ansåg att influencers på Instagram hade större inflytande gentemot Snapchat.
A workers’ rights issue - Swedish national news media and the MeToo movement after the first three months
(2025-06-30) Maaranen, Elina; Göteborgs universitet/Institutionen för journalistik och masskommunikation; Göteborg University/Department of Journalism and Mass Communication
The MeToo movement was created in 2006 by activist Tarana Burke, and re-emerged October 2017 when actress Alyssa Milano posted on Twitter to encourage women to respond to her tweet with “Me Too” if they had ever been sexually abused or harassed, to show the magnitude of the problem (Ganetz et al., 2022; Mendes et al., 2018). The Swedish movement turned to collective mobilisation in order to create awareness and demand change – street protests and petitions under industry-specific hashtags were created to highlight the structural issues for women in the workplace, the media, and the home (Ganetz et al., 2022; Pollack, 2019; Rennie, 2022; Stubbs-Richardson et al., 2023). MeToo was picked up and portrayed by Swedish news media as a worker’s rights issue, rather than a feminist one (Hansson et al., 2022). The purpose of this thesis was to understand how Swedish news media employs Swedish traditions of strong unions to report on the movement as a question of workers’ rights, and it aimed to answer the research question How do the national news media discuss MeToo when the movement is portrayed as a question of workers’ rights? Previous research focuses on Swedish news media’s reporting on MeToo, criticism and hegemonic struggles that arose after the movement’s initial success. Journalistic practices determined if MeToo was legitimised in the news. Theories used for this paper are hegemony, feminism and language as power, including critical discourse analysis. Hegemony is a form of social power that embeds itself within social and institutional practices which is interpreted as natural (Condit, 1987; Stoddart, 2017). Feminist theory explores the idea of the patriarchy as the current hegemonic ideology while the language section serves to describe how language affects the shaping of our social world, which in turn reinforces or challenges hegemony (Askanius & Møller Hartley, 2019; Jørgensen & Phillips, 2002). A thematic analysis in two steps was conducted. The first step was to categorise news articles during the time period and see how many had a focus on specifically workers’ rights. A selection of 154 articles from Sweden’s biggest national print newspapers (Ocast, n.d.) were thematized. The second step thematized six articles which were originally sorted into the theme “Workers’ rights, workplace” from the first step. The results from the second step showed that when the movement is depicted as a workers’ rights issue, four main themes are prevalent in the reporting: Descriptions of the problem, Explanations of the problem, Actors, and Responsibility. Sub-themes within the themes are also found, which are shown and analysed through a feminist standpoint.
A-laget
(2013-02-27) Johansson, Patrik; University of Gothenburg/JMG - Journalism and Mass Communication; Göteborgs universitet/JMG - Inst f journalistik och masskomm
2009 startades ett riksomfattande projekt för Sveriges gymnasieskola. Man ansåg att elevers potential gick till spillo i den dåvarande gymnasieskolan, då de mest ambitiösa eller talangfulla ungdomarna hölls tillbaka av den förlegade tanken att "alla ska med". Ingen fick lära sig i sin egen takt, utom de i klassen som lärde sig långsammast.
Aftonbladet, först med att knäcka koden? En kvalitativ studie av tvådimensionella koders möjligheter att skapa mervärde i Aftonbladet
(2008-04-22T05:58:25Z) Edman, Rickard; Wernberger, Christoffer; Göteborgs universitet/Institutionen för journalistik och masskommunikation; Göteborg University/Department of Journalism and Mass Communication
Agenda-Setting in the 2023 Dutch National Elections
(2025-06-30) Dönmez, Deniz; Göteborgs universitet/Institutionen för journalistik och masskommunikation; Göteborg University/Department of Journalism and Mass Communication
This thesis examines the interaction between the media agendas of the newspapers De Telegraaf (tabloid) and NRC (broadsheet) and the political agendas of four major political parties, PVV, GroenLinks-PvdA, VVD and NSC, as well as the role of professionalised political campaigning in the interaction between the media and political agendas during the 2023 Dutch national elections. Employing a quantitative content analysis, this study explores the media and political agendas through mentions of issues and political leaders across 487 newspaper articles and 636 Facebook posts and advertisements. Although the interplay between media political agendas has been studied in the past, the Dutch contemporary elections in 2023 have not been researched before, and the role of professionalisation in political campaigns has received less attention as part of the interplay between these agendas. Findings reveal distinct differences between the tabloid and broadsheet media agendas. De Telegraaf emphasised immediate, tangible issues such as taxes and public transport, alongside nature and environment and immigration, reflecting its editorial emphasis on current daily life events. NRC concentrated on long-term societal problems such as nature and environment and education and science. Both newspapers gave considerable coverage to political leaders Pieter Omtzigt and Frans Timmermans, highlighting their significant roles in the political discourse. This study further identified varied degrees of professionalisation in political campaigns. PVV exhibited many indicators of professionalised campaigns and has a significant positive correlation between their political agenda and the media agendas on the issues of nature and environment and immigration. Conversely, GroenLinks-PvdA, despite a highly professional campaign, showed no significant correlations between its political agenda and the media agendas. VVD (high professionalisation) and NSC (low professionalisation) also exhibited no significant correlation between their political agendas and media agendas. This reveals the complex interaction between the media and political agendas and the inconsistent role of professionalisation within this relationship. External factors, such as institutional factors, timing, content characteristics and a difference in campaign tools used may be an explanation for this complexity. By highlighting the interaction between the political and media agendas, this study underscores the need for political communicators, media professionals, and political strategists to understand (digital) media platforms and agenda-setting in the public discourse. Future research should explore these dynamics in different electoral contexts, platforms, and methods to further understand their implications.
#AIRBNBWHILEBLACK - A case study on the narrative character of hashtag activism on Twitter in 2016
(2019-09-19) Lundberg, Nora; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborg University/Department of Journalism Media and Communication
Purpose: The aim of this study is to provide an understanding of the character of the communication conducted through the use of the hashtag #AirbnbWhileBlack on Twitter. Theory: Postcolonial theory will offer a contextual perspective on the issue of discriminatory hosts on Airbnb. An account of narrative agency in hashtag activism will be helpful in understanding the characteristics of hashtag activism. The Narrative Paradigm will provide assistance in understanding how an argument lacking in rationality can be conducted and accepted on the basis of good reason. Lastly, the theory of critical consciousness will be used to attain an understanding of how consciousness-raising–through its empowering of groups– can be a form of activism. Method: The chosen method is a case study, qualitatively thematising the data and presenting it in the form of separate, co-constructed narrative themes and reactions. Material: The data consists of 217 tweets collected from the time period 1 April 2016 to 31 August 2016. Results: The character of the communication conducted through the usage of the hashtag #AirbnbWhileBlack on Twitter is narrative in form and predominantly based on good reason rather than rationality. There are indicators of authors being aware of their group identity and conscious about the group’s inferiority to other groups in society. The communication is invitational and characterized by solidarity.
Äldre: På gränsen mellan hem och hemlöshet En kvantitativ studie om vräkta personer över 65 år
(2016-08-19) Elmberg, Hanna; Elmerup, Patrick; University of Gothenburg/JMG - Journalism and Mass Communication; Göteborgs universitet/JMG - Inst f journalistik och masskomm
De flesta har någon gång i sitt liv föreställt sig hur det kommer att bli när man är gammal. Nog har de flesta en plan på var någonstans man tänker slå rot och bosätta sig i livets slutskede. Hemmet är en plats att knyta an till. Men så trillar du och sliter av lårmusklerna i benet. Du läggs in på sjukhuset och saknar anhöriga som kollar posten. Bland räkningarna som hopar sig på dörrmattan innanför brevinkastet ligger kanske den viktigaste. Hyresräkningen. I fjol vräktes 103 personer över 65 år som inte klarade av att betala hyran för sin hyresrätt. I vår undersökning visar vi att hyresvärdar ofta vräker på grund av uteblivna hyresbetalningar ¬– och det räcker i regel med en utebliven hyra. I det tillhörande reportaget ”Gammal och vräkt” får du höra några av de drabbade berätta om var de sov de första nätterna, om hur det kändes att vräkas, om var de bor i dag och varför de inte kunde betala sin hyra.
All makt åt Tegnell, vår statsepidemiolog - En kombinerat kvantitativ och kvalitativ studie om mediekonstruktionen av Anders Tegnell i Aftonbladet och Dagens Nyheter under coronapandemin.
(2021-02-05) Ahlcrona, Jesper; Granström, Wilma; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; University of Gothenburg/Department of Journalism, Media and Communication; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation
The purpose of this study is to investigate the media construction of the State Epidemiologist Anders Tegnell in Aftonbladet and Dagens Nyheter. The aim is to see if there is a pattern in how frequently he appears in the corona reporting, which roles he has been assigned and if they have changed from week 10 to week 48. Furthermore, the study aims to see if there is a difference in the media construction of Anders Tegnell between the newspapers Aftonbladet and Dagens Nyheter. This has been achieved by performing a combined quantitative content analysis and qualitative text analysis. The first part of the study was carried out by collecting 990 articles from Mediearkivet Retriever to see how frequently he appeared over the chosen period of time. Moreover, we determined a number of criteria and through them we ended up with 99 articles which we analysed with an analysis schedule constructed by us. With the help of a theoretical framework consisting of News as Stories, Framing, Personification, Crisis Journalism, Media Logic, State-orientated Risk Culture and the terms Role and State Epidemiologist we have been able to understand the media construction of Anders Tegnell. The primary findings of this study were that the media construction was divided into two parts: Anders Tegnell was either assigned a role or evaluated by others. The four roles were The Teacher, The Pilot, The Defender and The Private Person. The Teacher was the most common role, but they all integrated with each other during the chosen period of time. In excess of the roles, he and his actions were evaluated by others with the help of stylistic figures such as “hero”, “father of the land” and that he should “get off his high horse”.
All reklam är jobbig! Eller?
(2022-08-01) Brännström, Cornelia; Larsson, Ellen; Karlsson, Julia; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborg University/Department of Journalism Media and Communication
We live in a society that is embossed by social media. It has gone from being a platform where you share photos and updates with your closest friends, to becoming a platform that influencers make a financial living on. Today it is almost impossible not to be exposed to advertisements on social media, whether it is ads or influencer marketing. Today's children and adolescents have never lived in a world without Smartphones, apps and likes and therefore know nothing else. The purpose of this essay is to investigate 13 to 16-year-olds' attitudes towards advertising on social media. We have two questions that intend to answer the purpose of this essay. The first question addresses what the respondents think advertising is on social media. The second question addresses which advertising generates the different attitudes in Ducoffe´s theoretical framework, Model of Attitude, according to the respondents. To analyze the respondents' answers we applied the Model of Attitude, which has the intent to explain attitudes towards advertising on the Internet. The model also has the intent to show how different types of advertising create different types of values for the user that could result in different types of attitudes later on. To answer our thesis, we have applied a qualitative method to gain a deeper understanding of adolescents' attitudes towards advertising on social media. This is carried out with semi-structured interviews. Based on the results from question one, it can be seen that the respondents consider both influencer marketing and paid ads to be advertising, which indicates an awareness of what advertising is. The majority of respondents were more positive about tips than advertising. The respondents tend to assimilate advertising that is characterized by parasocial relationships the most, which may be because it is perceived as a tip from a friend rather than advertising per se. You can also see that the respondents have a good understanding of how influencer marketing works and have a positive attitude towards it, if it is done in an honest way and with a genuine approach. However, few respondents knew about targeted advertising. When we informed them about what it meant, several respondents were positive about a social media page tailor-made towards them. A few on the other hand found it unpleasant, but in the end most still preferred an individualized page. 3 Based on the results from our second issue, it can be seen that the respondents' answers about annoying, entertaining, and credible advertising correspond to the definition outlined in the Model of Attitude. However, Ducoffe's description of information did not agree with the respondents' perceptions. He believes that informative advertising is something positive, but the respondent's answers indicated that it would rather be negative as they did not have the interest nor the will to read too much information. To conclude this, we can see that the respondents generally have a positive attitude towards advertising on social media.
ALL REKLAM ÄR RIKTAD REKLAM En kvalitativ studie om företags tankar om riktad reklam ur ett integritetsperspektiv
(2018-02-13) Törnqvist, ida; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborg University/Department of Journalism Media and Communication
Uppsats/Examensarbete: 15 hp Program och/eller kurs: Examensarbete i Medie- och kommunikationsvetenskap Nivå: Grundnivå Termin/år: HT2017 Handledare: Marie Grusell Kursansvarig: Malin Sveningsson Sidantal: 49 Antal ord: 19 277 Teori: Det teoretiska ramverket innehåller teorier och tidigare forskning om riktad reklam, personalisering och integritet. Metod: Kvalitativa forskningsintervjuer. Material: Fem stycken kvalitativa forskningsintervjuer med marknadschefer eller liknande på företag inom detaljhandeln Resultat: Studiens resultat visar att informanterna har en samsyn på vad riktad reklam är, samt vad dess för- och nackdelar är. Två idealtyper har identifierats; de som enbart använder digitala medier i sina reklaminsatser och de som kombinerar digitala och traditionella medier. Med utgångspunkt i idealtyperna skiljer sig informanternas syn på var den riktade reklamen förekommer samt hur de själva använder sig av den. Ingen av informanterna riktar dock reklamen snävare än till vissa segment. Gällande den personliga integriteten är det ingen av informanterna som kan se att deras egna reklaminsatser kan vara integritetskränkande, däremot kan de se att andra aktörer möjligen missköter informationen de har om sina kunder. Personlig integritet är viktigt för informanterna, men något av en icke-fråga när det kommer till deras eget arbete. Detta då de anser att de inte har någon känslig information om sina kunder.

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