DT-TV. Grafik till djungeltrumman.se:s webb-TV

Abstract

The goal with the project was to make the graphic for Djungeltrumman.se´s upcoming webb-TV. Djungeltrumman.se is a clubguide on the internet and as a magazine. Their target group is people in the age between 18-34 with an interest for culture and nightlife that lives in a city where Djungeltrumman.se is active. The purpose of the project was to make a graphical frame that had the feelling of Djungeltrumman.se. The feeling should capture the interest of the target group and make them care more for Djungeltrumman.se. The graphics will contain an intro, information frames and presentations for the different parts in the program. In this project I focused on making the intro for the program. The other graphical content will later on be based on the intro. How can I make an intro that captures the interest of the targetgroup, again and again without them getting tired of it? With what and how do you present Djungeltrumman.se best in motion graphic? A television intro? What does the history tell about it? The making of the intro was focused on the three keywords, the city, energy and guidance. And from those words I made a colour pallet. The biggest decision was to build a real model of a city. With that I got a depth in the footage that never could be made in 3d. Every little part of the model had something to tell. Ruff edges and windows that were cut by hand gave a charming look. The result of my project was an intro that communicated the feeling of Djungeltrumman. se with my keyword the city, energy and guidance. It captures the interest of the viewer that wants to see it again and again.