De som gillar musik gillar oss. Visuell identitet för bokningsbolaget Halleluja

Abstract

The objective of this project was to develop the visual identity of Halleluja, a brand new booking agency representing approximately twenty minor artists within a wide range of contemporary music styles. The outcome has been applied to business cards and a website yet to be produced. To attract the audience and differentiate itself from other booking companies, Halleluja features a minimalist design that speaks of dedication, breadth of genres and exclusive taste. Although my sketches have been approved by Lars Olsson and Erik Sundfeldt, the co-founders of Halleluja, I have had the privilege of working quite freely and starting from scratch, since there was no earlier work done on the company. Some of the issues I have faced during my process was about finding the right tone of voice in type and colour, or dealing with the semantics of the corporate name (meaning »praise the Lord«). I’ve also been struggling to come to terms with my own self-censorship and my slighly suspicious view on branding.