| dc.description.abstract | The meeting industry forms a major element of the tourism industry.
Furthermore, rapid developments point to the industry being more significant
today than ever before. Conventions, exhibitions, fairs, congresses, conferences,
and events are all constituents of this industry. Corporate events are important
for corporate marketing, internally and externally, and corporations implement
events as strategies for many reasons. Internal Corporate Events (ICE), such as
company conferences, kick-offs, Christmas parties and incentive trips, are
strategic corporate approaches to increase employee motivation and
performance and to communicate to their employees.
The main purpose of this thesis is to investigate the overall perspective on ICE,
to describe its practice in corporations, to analyse its role as a communicational
and motivational tool within corporations, and to recommend and discuss the
possibility of evaluating ICE. The fieldwork research was undertaken with
interviews and questionnaire surveys in Sweden of corporations that use ICE, of
event companies and of industry organisations. The findings indicate that the
event market in Sweden is successful and that ICE are a valuable tool to
motivate, educate and strengthen employee relationships within companies and
to communicate to the employees. Hence further research and emphasis in this
area would be recommended. | swe |
