BUSINESS TRAVELERS AND GÖTEBORG AS A BUSINESS DESTINATION. THE CASE OF CHINESE BUSINESS TRAVELERS TO GÖTEBORG

Abstract

Business travel is considered to be the backbone of the tourism industry. Research has shown that business tourism has grown and continues to experience growth as a segment of the tourism industry. The objectives of this paper are: to explain the systems of categorizing business travellers; to describe how the Göteborg business community tries to attract business travellers to the destination; to describe what measures the hospitality industry takes to create products to suit the needs of the business travel group; to analyze the satisfaction of Chinese business tourists to Göteborg as a business destination and identify holes in services provided by the tourism and hospitality industry in meeting the needs of business travellers – pointing out new opportunities and discussing how to fill in the existing gaps in the industry system. And finally, create awareness of the importance of the potential Chinese business traveller to the tourism and hospitality industry in Göteborg. Business travellers and Göteborg, as a business destination, discusses different approaches on how to view the types of guests to the destination, providing three major groups. It identifies what the destination could offer them as service providers, with regards to their needs and expectations, in order to gain customer satisfaction. The Chinese business travellers, as the case in this research, have 4 unique behavioural patterns in terms of business travel and hospitality issues. Service providers understanding these special features could create a new market to fill the gap in their business.