| dc.contributor.author | Gurviciute, Kristina | swe |
| dc.date.accessioned | 2003-04-07 | swe |
| dc.date.accessioned | 2007-01-17T03:23:02Z | |
| dc.date.available | 2007-01-17T03:23:02Z | |
| dc.date.issued | 2001 | swe |
| dc.identifier.uri | http://hdl.handle.net/2077/2427 | |
| dc.description.abstract | Increased globalization and greater market transparency are making the issue of retaining customers more and more important in today's business environment. Recent sales management trends are leading companies to focus their efforts on customer relationship management in order to achieve long-term business success. In the light of this, the question is raised as to how sales management can be supported by Customer Relationship Management software. The theoretical framework in this study was used as a model for bringing together the main concepts and building blocks in sales management. The empirical study was concluded at SAP AG and encompasses sales management software systems. Research has been conducted from several different perspectives: academics, consultants and the case company. | swe |
| dc.format.extent | 88 pages | swe |
| dc.format.extent | 707171 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | en | swe |
| dc.relation.ispartofseries | Masters Thesis, nr 2000:20 | swe |
| dc.subject | sales management | swe |
| dc.subject | customer relationship management (CRM) | swe |
| dc.subject | sales task | swe |
| dc.subject | strategic sales management | swe |
| dc.subject | management cycle | swe |
| dc.subject | terr | swe |
| dc.title | Supporting sales management with CRM software - Case company SAP AG | swe |
| dc.setspec.uppsok | SocialBehaviourLaw | swe |
| dc.type.uppsok | D | swe |
| dc.contributor.department | Göteborgs universitet/Graduate Business School | swe |
| dc.type.degree | Student essay | swe |
| dc.gup.origin | Göteborg University. School of Business, Economics and Law | swe |
| dc.gup.epcid | 1231 | swe |
