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dc.contributor.authorWadeborn, Angelicaswe
dc.contributor.authorGoude, Veronicaswe
dc.date.accessioned2002-12-07swe
dc.date.accessioned2007-01-17T03:23:24Z
dc.date.available2007-01-17T03:23:24Z
dc.date.issued2002swe
dc.identifier.issn1403-851Xswe
dc.identifier.urihttp://hdl.handle.net/2077/2458
dc.description.abstractThe need for multinational corporations to constantly adjust to external changes is of primary concern. By the end of 2001, the European Commission will present a proposal for legislative changes in the automobile industry with regard to the block exemption (Regulation 1475/95). The Commission is evaluating future alternatives in which different companies and organizations are involved. The purpose of this thesis is to study how automobile manufacturers could develop their strategy formulation to deal with the expiry of the Regulation. To facilitate our study we have used Mercedes-Benz as a case company. It is vital for the company to involve the internal and external settings and identify the most relevant opportunities and threats to enhance the current strategy. Thereafter, possible scenarios have to be formed in order to create a framework for the future strategy formulation. We have identified several aspects that will be of major importance in any scenario. The involved actors are playing a major role in the network surrounding the Commission, which Mercedes-Benz needs to be a part of. An improved legislative knowledge would diminish the vulnerability for future legislative changes. Moreover, a strong brand, well-established relationships, and efficient dealer networks will be the major sources of competitive advantage in an industry characterized by uncertainty and complexity.swe
dc.format.extent162 pagesswe
dc.format.extent886013 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoenswe
dc.relation.ispartofseriesMasters Thesis, nr 2001:51swe
dc.subjectRegulation 1475/95 - Involved Actors' Positions Situation Analysis - Scenario Planning - Strategy Formulationswe
dc.titleFuture drivers of the EU block exemptionswe
dc.setspec.uppsokSocialBehaviourLawswe
dc.type.uppsokDswe
dc.contributor.departmentGöteborgs universitet/Graduate Business Schoolswe
dc.type.degreeStudent essayswe
dc.gup.originGöteborg University. School of Business, Economics and Lawswe
dc.gup.epcid1754swe


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