The Brand Identity and Brand Image of Gothenburg - A Case Study of Way out West

dc.contributor.author	Knape, Ellen
dc.contributor.author	Lundell, Hanna
dc.date.accessioned	2011-06-17T09:25:27Z
dc.date.available	2011-06-17T09:25:27Z
dc.date.issued	2011-06-17
dc.identifier.uri	http://hdl.handle.net/2077/25714
dc.language.iso	eng	sv
dc.subject	Brand identity	sv
dc.subject	brand image	sv
dc.subject	event	sv
dc.title	The Brand Identity and Brand Image of Gothenburg - A Case Study of Way out West	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay