Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool

Degree

Student essay

URI

http://hdl.handle.net/2077/26533

Collections

Kandidatuppsatser Företagsekonomiska institutionen

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gupea_2077_26533_1.pdf (794.3Kb)

Date

2011-08-11

Author

Karic, Diana

Rinman, Eric

Keywords

Social Media

Word of mouth

Relationship Marketing

Facebook

Twitter

Blogs

Göteborg International Film Festival

Language

eng

Metadata

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