Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool

dc.contributor.author	Karic, Diana
dc.contributor.author	Rinman, Eric
dc.date.accessioned	2011-08-11T11:44:09Z
dc.date.available	2011-08-11T11:44:09Z
dc.date.issued	2011-08-11
dc.identifier.uri	http://hdl.handle.net/2077/26533
dc.language.iso	eng	sv
dc.subject	Social Media	sv
dc.subject	Word of mouth	sv
dc.subject	Relationship Marketing	sv
dc.subject	Facebook	sv
dc.subject	Twitter	sv
dc.subject	Blogs	sv
dc.subject	Göteborg International Film Festival	sv
dc.title	Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay