Tell It Like It Is – Contemporary Photography and the Lure of the Real brings together a number of discourses of the changing same, through the specificities of contemporary philosophical argument (common sense vs. deniers of the worth of the concept of truth) and argument in contemporary photography and art (inherent truth claim vs. cultural contextualization of an image). It does this not only by flying high on the effects of abstract theory, but by seeking dialogue with practice. The dialogue takes place through the engaged participation of all four artists involved: Mads Gamdrup, Annika von Hausswolff, Esko Männikkö and Vibeke Tandberg. All have a long-term position and back catalogue of works and visions into these matters that matter. This book is made with and for both students and professionals in contemporary practice and discourses of photography – not understood as a strictly controlled medium, but as a content-driven activity with a clear sense of its past, connected to the variations of its present articulations. Mika Hannula is a writer, critic and curator. He is a professor for artistic research at the Department of Photography, Faculty of Fine, Applied and Performing Arts, University of Gothenburg.