Re-boxing - how changing frames can stimulate ideation and lead to radical innovation

Abstract

Recently the interest in working actively with innovation has become more pronounced amongst businesses, which highlights the increasing need for organizations to be more innovative to survive on mature markets. Existing models for innovation assume that ideas can be gathered from within the company or external sources while entirely overlooking the need to work actively with creating a wide basis of ideas within the organization, and how this could be achieved. Two examples of ways to stimulate the creation of ideas within a company are developing a creative environment and using ideation methods. This project illustrates how creative thinking and ideation methods can be introduced into the early stages of an organization’s innovation process and explores how a series of workshops can enable the organization to generate a wide pool of ideas and concepts that can lead to innovations with radical effects on the organization and the industry. This project explores the concept of “thinking outside the box” and highlights the importance of replacing frames and limitations around tasks, and working in parallel with defining tasks and solutions in order to achieve a creative outcome.