Packaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?

dc.contributor.author	Nordberg, Karin
dc.contributor.author	Nilsson, Johanna
dc.date.accessioned	2012-06-18T11:19:52Z
dc.date.available	2012-06-18T11:19:52Z
dc.date.issued	2012-06-18
dc.identifier.uri	http://hdl.handle.net/2077/29367
dc.language.iso	eng	sv
dc.subject	packing	sv
dc.subject	design	sv
dc.subject	DVD-movies	sv
dc.subject	Blu-Ray movies	sv
dc.subject	willingness to pay	sv
dc.subject	value perception	sv
dc.title	Packaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay