Packaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?
Examinationsnivå
Student essay
Fil(er)
Datum
2012-06-18Författare
Nordberg, Karin
Nilsson, Johanna
Nyckelord
packing
design
DVD-movies
Blu-Ray movies
willingness to pay
value perception
Språk
eng