Showing items related by title, author, creator and subject.

• The value of brand values 

  Lanetoft, Caroline Therése (2012-11-26)

  As the society is changing due to technology, the markets are emerging into becoming more homogeneous. The consumer behaviour is changing, and with that, the value of brands. This thesis aims to investigate how consumers ...

• Cross-cultural differences in brand image perception 

  Jansson, Emelie (2013-09-20)

  Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate ...

• Hybrid Social Enterprises Approach to Brand Management 

  Master, Fatim; Lubowicka, Dominika (2016-09-22)

  Recently there has been a remarkable growth in hybrid social enterprises since they have a unique blend of social and economic goals. Despite this, hybrid social enterprises face various challenges when it comes to ...