"Every action matters" -The effect of contradictory activities on the family brand image

Omran, Randa; Davoodi, Bahar

dc.contributor.author	Omran, Randa
dc.contributor.author	Davoodi, Bahar
dc.date.accessioned	2012-06-18T11:42:35Z
dc.date.available	2012-06-18T11:42:35Z
dc.date.issued	2012-06-18
dc.identifier.uri	http://hdl.handle.net/2077/29369
dc.language.iso	eng	sv
dc.subject	Brand image	sv
dc.subject	Brand extension	sv
dc.subject	Brand repositioning	sv
dc.subject	Contradictory	sv
dc.subject	Brand fit	sv
dc.title	"Every action matters" -The effect of contradictory activities on the family brand image	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay