Made in China - Swedish Consumers’ Perception of China as a Country of Origin

Abstract

Since China’s economy has grown rapidly after the fall of Communism, attention has been brought to the topic of China as country of origin and its country image in the global market. In order to determine how this affects the Swedish costumers’ purchase decision, a quantitative survey was conducted among 30 participants, whose answers were divided based on age, gender and educational level. The findings revealed that the older generation was more critical towards China than the younger, while the males were more critical than the females and the educational level was of marginal importance to the outcome.