The role of social media in Iran's Green Movement

Abstract

This research attempts to examine the role of social media in Iran's Green Movement. In particular, by using a socio psychological framework, explores how social media had been used as a tool to facilitate the process of mobilization at the time of pre-election campaign, post-election demonstrations, and the period of dormancy of the Green Movement in Iran. This study is based on personal interviews with seven sympathizers of Green Movement who took part in demonstrations and observed the processes of formation and growing of the movement. The research will illustrate that social media had been highly effective tools in mobilizing masses of people and the formation of the Green Movement.