Mobile Internet Usage as a Communication Channel Among Turkish Youth

Abstract

This research focuses on how Turkish youth have embraced mobile internet as a communication tool. The Turkish youth communication styles and patterns have been greatly influenced by mobile internet according to this research. It also describes the influence of culture and communication patterns of Turkey on using mobile internet as a communication channel. The methodology used in this study contains aspects of both quantitative and qualitative research. In this research, questionnaires were chosen as the mode of data collection. This is because questionnaires were the most cost effective way of collecting large amounts of data within a short period of time. The literature review covers various aspects of Turkish Culture based on Trompenaars and Hofstede culture classifications of Turkey and general statistics about mobile internet usage in Turkey covered by other institutions before. The main limitation for this study was insufficient literature available on the digital behavior of youth in Turkey which really made it difficult to acquire adequate background information. The results of the questionnaire were summarized in graphs and analyzed in relation to Hofstede and Trompenaars culture classification. The research concludes by elaborating the use of mobile internet among Turkish youth, the barriers of mobile internet and how Turkish culture influences mobile internet usage.