How are control mechanisms of the parent firm used to protect  an international brand in the subsidiary´s local market?

dc.contributor.author	Eriksson, Jenny
dc.date.accessioned	2014-01-13T13:52:55Z
dc.date.available	2014-01-13T13:52:55Z
dc.date.issued	2014-01-13
dc.identifier.uri	http://hdl.handle.net/2077/34802
dc.language.iso	eng	sv
dc.relation.ispartofseries	Management & Organisation	sv
dc.relation.ispartofseries	13:52	sv
dc.subject	International Business	sv
dc.subject	Branding in the Service Sector	sv
dc.subject	Communication Strategies	sv
dc.subject	Control Mechanisms	sv
dc.subject	Management Localization	sv
dc.subject	Local Market and Soft Services	sv
dc.title	How are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market?	sv
dc.type	Text
dc.setspec.uppsok	SocialBehaviourLaw
dc.type.uppsok	M2
dc.contributor.department	University of Gothenburg/Department of Business Administration	eng
dc.contributor.department	Göteborgs universitet/Företagsekonomiska institutionen	swe
dc.type.degree	Student essay