How are control mechanisms of the parent firm used to protect an international brand in the subsidiary´s local market?
Degree
Student essay
View/
Date
2014-01-13Author
Eriksson, Jenny
Keywords
International Business
Branding in the Service Sector
Communication Strategies
Control Mechanisms
Management Localization
Local Market and Soft Services
Series/Report no.
Management & Organisation
13:52
Language
eng