An Analysis of the Image-Text Arrangement and Relation on the Website of the Childcare “Haus der kleinen Füße”

Abstract

This thesis identifies the influence of layout of image and text on the user’s perception of the website Haus der kleinen Füße (HDKF) (http://www.kleine-fuesse-dinslaken.de/), a childcare operated and owned by Manon Lachmann. The main question is: in respect to this website, how can image and text be arranged to better market the childcare service? What should the image-text arrangement and relation be to be best appealing to the user? The user focus is on parents living in the area around the Ruhr valley in Germany within the age range of 25 to 35. The principle methodology is a focus group organized for discussing issues of layout relevant to actual and potential users. A follow up survey examines the impact of a changing image-text arrangement and relation on this website. A catalogue of criteria provides an overview that the owner can take for improving the website. It includes characteristics and functions of image, text and layout most relevant to the users surveyed.