dc.contributor.author | Höijer, Johanna | |
dc.contributor.author | Rawls, Misty | |
dc.date.accessioned | 2014-12-05T10:53:41Z | |
dc.date.available | 2014-12-05T10:53:41Z | |
dc.date.issued | 2014-12-05 | |
dc.identifier.uri | http://hdl.handle.net/2077/37679 | |
dc.description | MSc in Marketing and Consumption | sv |
dc.description.abstract | The importance of our research is based in the perspective that the hedonic components of the shopping experience are vital to the continued competitive success of brick-and-mortar stores. With the increasing availability of new forms of technology and increasingly technologically savvy customers, the application of technology to retail settings can offer a means for innovative advancement. One form of technology that has been shown to have a positive correlation with hedonic values in retail settings is Interactive Image Technology. In this research the effect of IIT on customers’ emotional response to physical store environments was measured via a combination of self-reporting and psychophysiological measures in a ‘true’ experimental design method. | sv |
dc.language.iso | eng | sv |
dc.relation.ispartofseries | Master Degree Project | sv |
dc.relation.ispartofseries | 2014:100 | sv |
dc.subject | Hedonic Experience | sv |
dc.subject | Hedonic Consumption | sv |
dc.subject | Image Interactive Technology (IIT) | sv |
dc.subject | RFID | sv |
dc.subject | QR codes | sv |
dc.subject | Psychophysiological Measures | sv |
dc.subject | Pleasure | sv |
dc.subject | Arousal | sv |
dc.title | Raising the Pulse: The effect of image interactive technology on customer pleasure and arousal in physical retail stores | sv |
dc.type | Text | |
dc.setspec.uppsok | SocialBehaviourLaw | |
dc.type.uppsok | H2 | |
dc.contributor.department | University of Gothenburg/Graduate School | eng |
dc.contributor.department | Göteborgs universitet/Graduate School | swe |
dc.type.degree | Master 2-years | |